Digital Display + Co-Branded Campaigns for Alle + BOTOX Cosmetic
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CLIENT:
Uber
PROJECT:
Digital Campaign Launch for Uber Hailables/Taxi
MY ROLE:
Collaboration with Copywriter & Creative Director / Visual Design & Layout / Photo Sourcing & Selection
Created custom social posts for the Amazfit activity product line.
CLIENT:
Amazfit (Huami-USA)
PROJECT:
Custom Infographics for a Social Campaign
MY ROLE:
Art Direction / Visual Design & Layout / Photo Sourcing & Selection
Created custom social posts for the Amazfit activity sleep tracker product line.
CLIENT:
Uber
PROJECT:
Concept Art for an internal email series promoting thier email and landing page design system called “Superbloc“
MY ROLE:
Visual Design & Illustration
Collaboration with Associate Creative Director on Idea
CLIENT: Downtown Sacramento Partnership
PROJECT: Pitch to client for an agency based in Los Angeles
MY ROLE:
Adobe XD Layout & Design, Presentation to agency and client stakeholders
Client
The North Face
Project:
Digital Campaign Designs
Various Site / Social Campaign Designs promoting new products and related athlete marketing events.
My Role:
Collaboration with Digital Marketing Team at TNF, Visual Design & Layout / Production
CLIENT:
Learning Without Tears
PROJECT:
Email + Landing Page Design
MY ROLE:
Art Direction / Visual Design & Layout / Photo Sourcing & Selection
Built Out Landing Page and Email in Unbounce
Created custom email and landing pages for this campaign promoting the “Keyboarding Without Tears” Digital learning platform. Worked with key stakeholders on the overall design and messaging.
CLIENT:
Uber / Uber Eats
PROJECT:
Frontify Brand Style Guide
MY ROLE:
Visual Design & Layout / Photo Sourcing/ Production into Frontify
Created and organized templates in Figma, Photoshop and InDesign. Collaborated with teammates to create a central brand style guide and downloadable templates.
These were to be accessible to the various US and International creative teams as well as outside agencies working on all Uber materials.
CLIENT:
Amazfit (Huami-USA)
PROJECT:
Custom Social Posts - Visual Design & Art Direction
MY ROLE:
Art Direction / Visual Design & Layout / Photo Sourcing & Selection
Created custom social posts for the Amazfit activity product line.
CLIENT:
Vincer- AI Powered Mental Health Peer to Peer Support Platform Startup
Style Guide, Color Guidance, Presentation Design
MY ROLE:
Art Direction / Visual Design & Layout / Photo Sourcing & Selection
CLIENT:
Military.com / Monster.com /
PROJECT:
Custom Social Posts
MY ROLE:
Visual Design & Layout / Photo Sourcing & Selection / Retouching
Created custom social posts for various military holidays. Military.com provides resources & support veterans looking for civilian re-employment.
Client: Uber Eats -
Project: Alcohol Delivery Launch Campaign
My Role: Visual Design & Layout, Image selection, Animation + Production
CLIENT:
Amazfit / Huami - USA
PROJECT:
Digital Campaign Designs
Various Email Mobile/ Tablet Campaign Designs Promoting the Amazfit fitness tracker line of products.
MY ROLE:
Art Direction / Visual Design & Layout
Client:
Military.com / Monster.com
Project:
Custom Icon Library
My Role:
Visual Design & Layout /Illustration + Photo Sourcing & Selection
Development of custom icon library for website and marketing assets.
CLIENT:
Rachael Ray / Delivery Agent
eCommerce / UI / Campaign Designs
MY ROLE:
Art Direction / Visual Design & Layout / Photo Sourcing & Selection
CLIENT:
Uber Eats
PROJECT:
Digital Campaign promoting new grocery items for summer.
MY ROLE:
Design Collaboration with Creative Team | Visual Design & Layout | Email | In App Promotions | Presentation to stakeholders| Production of all assets
Client:
Bloomlife
Project:
Custom Social Posts & Infographics depicting pregnancy for this monitoring wearable device.
My Role:
Visual Design & Layout / Photo Sourcing & Selection / Illustration
CLIENT:
IDEO
Project:
Social Campaign For Open Ideo the nonprofit arm of IDEO.
Design thinking applied to social justice issues through non-profit community projects around the world.
-Social post layout designs had to showcase the data found from the "Food Waste Challenge" as well as acknowledge the various donors.
MY ROLE:
Visual Design & Layout
Client:
Uber
Project:
Custom Illustration Guidance, Figma Templates, Email Design, In-App Asset library
My Role:
Visual Design & Layout - Illustration Art Direction Sourcing & Selection
Worked with several teammates and creative director on art direction (color scheme, tone, image depiction) of hero illustration and iconography assets used in an email series targeting consumers as well as the drivers. These illustrations were also used within the Uber app to depict Uber’s extensive safety features.
These illustrations were also added to the internal Uber Illustration Figma library and could be used for other projects.
Client:
Benefit Cosmetics
Project:
Various Email & Site Campaigns
My Role:
Art Direction / Visual Design & Layout / Retouching
CLIENT:
Calix
PROJECT:
Digital PDF for Calix
Calix is the leading global provider of the cloud and software platforms, systems, and services required to deliver the unified access network and smart premises of tomorrow.
MY ROLE:
Art Direction / Visual Design & Layout / Photo Sourcing & Selection
Collaborated with agency creative director + client on concept. Executed all visual design, image selection and infographics.
CLIENT:
Rachael Ray / Delivery Agent
Campaign Launch Design / Photoshoot
MY ROLE:
Photo Direction & On set Photo Styling / Art Direction / Visual Design & Layout
CLIENT:
Rachael Ray / Delivery Agent
Project:
Various Email Campaign Designs
These promoted marketing initiatives for the Rachael Ray Cookware and Dinnerware line for Rachael's eCommerce store rachaelraystore.com.
I worked in a collaborative team with a copywriter and account manager as well as directly with the NYC based client.
MY ROLE:
Art Direction / Visual Design & Layout
CLIENT:
BravoTV/ NBC / Delivery Agent - Seasonal Email Campaign
MY ROLE:
Art Direction / Visual Design & Layout
Client:
HP Enterprise + Aruba Networks
Project:
Custom Icon Library
HP acquired Aruba Networks. They provide networking software for large scale busy retail enviornments, college campuses, hospitals, museums etc.
Example clients: would be UCSF, Starbucks, Khol’s, Stanford
In addition to a stable and secure network this system also has the ability to track the activity of those entering the space by via cellphone tracking. This is helpful for retailers for merchandising.
The agency was tasked with creating an extensive iconography system for thier enterprise networking system. These icons needed to be in the style of HP versus Aruba Networks.
Over 300 icons were used in this interface all with very similar definitions. The user would be an internal IT team.
Collaboration with 3 UX Designers, 4 software engineers and 5 internal HP marketing managers for this large scale project.
CLIENT:
Amazfit / Huami - USA
Project:
Promotional Postcard Design & Layout
Direct mail piece for Amazfit customers
MY ROLE:
Art Direction / Visual Design & Layout
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CLIENT:
FX Networks - Online Campaign Promoting Products for Sons of Anarchy - Official original photographic key art from the network.
MY ROLE:
Visual Design & Layout
CLIENT:
Think Future Charter Schools
Project:
Page Layout & Infographics describing charter school success
MY ROLE:
Visual Design & Layout
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CLIENT:
Discovery Channel
eCommerce / UI / Campaign Designs
MY ROLE:
Art Direction / Visual Design & Layout / Photo Sourcing & Selection
I worked on the site redesign/refresh as well as various online & email campaigns that supported products related to the viewership of the Discovery Channel.
